Indonesia's National Car Sales Remain Sluggish Despite Government Efforts
A recent video showcasing the nation's car market has highlighted the sluggish sales of Indonesian-made vehicles, even in the third quarter of 2025. The clip, which features footage from dealerships and showrooms across the country, reveals a stark contrast between the gleaming new models on display and the lackluster customer interest.
Industry insiders point to a combination of factors contributing to the decline, including a surge in affordable imported options and the lingering effects of the pandemic on consumer behavior. Many potential buyers are opting for more practical and cost-effective choices, such as Suzuki Jimny or Honda Mobilio, which offer better value for money than their domestically produced counterparts.
The underwhelming response from Indonesian consumers has significant implications for the country's automotive industry, with many local manufacturers struggling to meet sales targets. As a result, the government's efforts to boost domestic production and stimulate demand have fallen flat.
Experts predict that the situation will only worsen unless drastic measures are taken to address the root causes of this slump. With the national car target still lagging behind schedule, it is clear that more needs to be done to revitalize Indonesia's ailing automotive sector.
A recent video showcasing the nation's car market has highlighted the sluggish sales of Indonesian-made vehicles, even in the third quarter of 2025. The clip, which features footage from dealerships and showrooms across the country, reveals a stark contrast between the gleaming new models on display and the lackluster customer interest.
Industry insiders point to a combination of factors contributing to the decline, including a surge in affordable imported options and the lingering effects of the pandemic on consumer behavior. Many potential buyers are opting for more practical and cost-effective choices, such as Suzuki Jimny or Honda Mobilio, which offer better value for money than their domestically produced counterparts.
The underwhelming response from Indonesian consumers has significant implications for the country's automotive industry, with many local manufacturers struggling to meet sales targets. As a result, the government's efforts to boost domestic production and stimulate demand have fallen flat.
Experts predict that the situation will only worsen unless drastic measures are taken to address the root causes of this slump. With the national car target still lagging behind schedule, it is clear that more needs to be done to revitalize Indonesia's ailing automotive sector.