Indonesia's car market continues to experience a surge in demand for pre-owned vehicles, with Hyundai leading the charge. The Korean automaker has made a bold statement by guaranteeing that its used cars will retain their value over time.
In a move aimed at boosting sales and providing peace of mind to potential buyers, Hyundai has launched a unique marketing campaign. Dubbed "Janjikan Mobil Bekasnya Tetap Bernilai Tinggi," the initiative promises that the company's pre-owned vehicles will maintain their market value despite passing of time.
According to industry insiders, this strategic move is part of Hyundai's broader plan to revitalize its used car sales in Indonesia. The manufacturer has been actively promoting its certified pre-owned (CPO) program, which offers a range of incentives and benefits for buyers. By doing so, Hyundai aims to capture a larger share of the country's growing demand for affordable and reliable used cars.
While details of the "Janjikan" campaign are still scarce, sources indicate that it involves a series of guarantees and warranties that ensure the long-term value of Hyundai's pre-owned vehicles. These promises are likely to be backed by rigorous inspection and maintenance procedures, as well as robust after-sales support.
As Indonesia's car market continues to mature, companies like Hyundai will need to adapt their strategies to remain competitive. The "Janjikan" campaign is an interesting example of how manufacturers can tap into consumer concerns about value for money while building trust with potential buyers.
In a move aimed at boosting sales and providing peace of mind to potential buyers, Hyundai has launched a unique marketing campaign. Dubbed "Janjikan Mobil Bekasnya Tetap Bernilai Tinggi," the initiative promises that the company's pre-owned vehicles will maintain their market value despite passing of time.
According to industry insiders, this strategic move is part of Hyundai's broader plan to revitalize its used car sales in Indonesia. The manufacturer has been actively promoting its certified pre-owned (CPO) program, which offers a range of incentives and benefits for buyers. By doing so, Hyundai aims to capture a larger share of the country's growing demand for affordable and reliable used cars.
While details of the "Janjikan" campaign are still scarce, sources indicate that it involves a series of guarantees and warranties that ensure the long-term value of Hyundai's pre-owned vehicles. These promises are likely to be backed by rigorous inspection and maintenance procedures, as well as robust after-sales support.
As Indonesia's car market continues to mature, companies like Hyundai will need to adapt their strategies to remain competitive. The "Janjikan" campaign is an interesting example of how manufacturers can tap into consumer concerns about value for money while building trust with potential buyers.