The Looney Tunes Effect: What's Behind Ketchup Entertainment's Streaming Strategy? The success of "Coyote Vs. Acme" has reignited debate in Hollywood about the best way to release hybrid live action/animated films.
While some advocate for a more aggressive streaming strategy, Ketchup Entertainment appears committed to its tried and true approach: a month long theatrical window followed by a premium video on demand (PVOD) release.
This strategy has been employed successfully with "The Day the Earth Blew Up: A Looney Tunes Movie", which earned $14. 5 million from 3,200 North American theaters and went on to become a PVOD hit.