The WAGs Take Charge: How Social Media is Redefining the Role of Athletes' Partners The NFL has long been criticized for its handling of social media, often treating it as a nuisance to be contained rather than a valuable asset.
However, in recent years, the league's partners have taken matters into their own hands.
These women, affectionately known as WAGs (wives and girlfriends), have built massive social media followings by sharing behind the scenes glimpses of life with an NFL player.