The Unlikely Art of Predicting Success: A Lesson from Theatre's Front Lines Francesca Moody, producer of Fleabag and Baby Reindeer, has a reputation for spotting hits at the Edinburgh Fringe festival.
Her unorthodox approach relies on intuition rather than hard metrics, raising questions about what makes a show successful.
Moody's advice to abandon the search for the next big hit is a refreshing departure from the industry's focus on box office numbers and ratings.