The Rakhi Revolution: How India's Festival Trade Became a Booming Business The story of Raksha Bandhan spans centuries, from its origins as a symbol of unity and resistance against colonial rule to its current status as a major festival linked retail event in India.
What began with Rabindranath Tagore's clever repurposing of the traditional rakhi ritual has evolved into a multi billion dollar industry driven by e commerce, the gig economy, and small manufacturing.
A Festival Born Out of Unity Raksha Bandhan is now one of India's largest festival linked retail events, a testament to the country's resilience and adaptability.