Sony Pictures TV Buys Majority Stake in ‘The Valley,’ ‘Vanderpump Rules’ Producer 32 Flavors The acquisition of a majority stake in 32 Flavors by Sony Pictures Television marks a significant move in the reality TV landscape.
On its surface, this deal appears to be a strategic play for Sony to expand its unscripted division and tap into the lucrative world of non fiction programming.
Sony's emphasis on premium non fiction content is not new to the industry, but it has gained traction in recent years as streaming services and traditional networks seek out high impact formats that connect with audiences worldwide.