business

Nike's $60B Turnaround Effort Faces Uncertainty

The Slog Ahead: Can Elliott Hill Revive Nike's $60B Empire? When Elliot Hill returned to Nike in 2024, two years after his retirement, it was met with excitement.

Employees high fived, investors cheered, and social media lit up. His return was seen as a masterstroke by the board, providing continuity and stability during a period of rapid change.

Hill's 32 year tenure at Nike was marked by notable successes, including growing the business to over $39 billion before his retirement in 2020.

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