Meta's Muse Mishap: When Corporations Snatch Social Media Handles from Under Our Feet The band Muse has lost its social media handle, @muse, to Meta's new AI agent of the same name.
This is not an isolated incident – large corporations like Meta have a history of commandeering usernames, leaving behind confusion and frustration.
In 2021, Meta changed its name from Facebook and secured the @Meta handle on Instagram, previously owned by an independent motorcycle magazine.