The Great Rebranding of Job Cuts: How Companies Are Dodging Responsibility for AI Driven Layoffs The corporate world's newfound caution when discussing artificial intelligence and job losses is a masterclass in branding, but one that raises important questions about accountability and transparency.
As companies continue to downsize, citing the need for "reshaping" work rather than replacing human workers with automation, it's clear that the narrative around AI has shifted.
CEOs are now framing their decisions to lay off employees differently. Gone are the days when they'd proudly tout the benefits of automation and doing more with less.