Meta's Big Bet on Brick and Mortar Retail: What it Means for the Future of Consumer Tech Meta's partnership with Best Buy to offer in store demos of its latest AI glasses and VR headsets is a significant shift in strategy.
Gone are the days when tech giants relied solely on online channels; instead, Meta is embracing brick and mortar retail.
The "Meta Lab @ Best Buy" concept combines interactive displays and activation centers within select stores. This allows customers to try before they buy, bringing Meta's cutting edge tech to life in a tangible way.