Lululemon's Slog: A Cautionary Tale for Retailers in a Changing Market Lululemon's recent 20% stock price plunge following its disappointing earnings report and reduced outlook should serve as a wake up call for retailers struggling to adapt to shifting consumer demand.
The company's struggles are not unique, but rather reflect a broader trend affecting many apparel retailers: failing to connect with increasingly discerning customers.
Lululemon has faced criticism from social media, which CEO Calvin McDonald attributed to "negative commentary" that affected sales in the second quarter.