business

The Billion-Dollar Business of Phone Accessories

The Billion Dollar Business of Phone Accessories: A Case Study in Market Saturation The recent enthusiasm for phone grip stands and other mobile accessories speaks volumes about modern consumer culture.

Despite the average price of a mid range smartphone being upwards of $500, consumers are willing to spend an extra $50 on a magnetic phone grip that offers slight convenience.

The OhSnap Snap Grip Stand has been touted as one of the best in its class, with double sided magnet action and effortless vertical propping. However, this is still just a fancy attachment for your phone.

Read the full story

Read on Wartanett →