HBO's Desperate Bid to Reclaim Subscribers HBO Max, Warner Bros. 's beleaguered streaming service, has launched a free seven day trial through Amazon Prime Video.
This move is a response to the price hike last year, which put the ad supported tier at $10. 99 a month and led to a significant number of subscribers abandoning ship.
The promotion is not just about new releases like "Lanterns" and "The Pitt"; it's an attempt by HBO Max to win back existing customers who are feeling pinched by the price increase.