Genesis Tries to Electrify Its Way to Luxury Supremacy The luxury electric SUV market has a new player: Genesis' GV90.
This marks a significant moment for the Korean brand, which has been trying to establish itself in the high end segment.
With the GV90, Genesis is making a bold move towards electrification and aiming to carve out a niche among established luxury brands like Audi, BMW, and Mercedes Benz.