The Unseen Label: FSSAI's Crackdown on Food Brands The recent spate of notices issued by the Food Safety and Standards Authority of India (FSSAI) to major food brands has left many in the industry reeling.
Over 150 notices, including those to Nestle India, PepsiCo, and Coca Cola India, have been issued for misleading advertisements, false claims, and labeling non compliances.
While the regulator's efforts to enforce compliance with food safety laws are welcome, one cannot help but wonder about the motivations behind this sudden crackdown.