The Sneaker Bubble Bursts: A Warning for Athleisure Brands The 30% stock plunge of Dick's Sporting Goods should serve as a wake up call to the entire athleisure industry, not just Foot Locker and other struggling retailers.
Beneath this earnings miss lies a perfect storm of over saturation, changing consumer preferences, and a deeply troubled promotional landscape.
The market's over reliance on established sneaker designs has contributed to Dick's woes.