The AI Advertising Conundrum: Amazon's Vote of Confidence in OpenAI Amazon has given OpenAI's ad business a significant boost by allowing its advertisers to run ads in ChatGPT, the popular conversational AI platform.
This partnership marks a major vote of confidence from Amazon in OpenAI's growing ad business, which has seen rapid growth in recent months.
Just a few years ago, Amazon was restricting access to its vast webstore from AI platforms like ChatGPT and Anthropic's Claude.