Albania's Big Bet on Kanye West: A Revenue Fueled Risk Albanian Prime Minister Edi Rama has invested €4 million in a Kanye West concert, sparking public outcry and raising questions about the country's economic strategy.
Several European nations have banned the rapper due to his history of incendiary comments and antisemitic remarks, but Albania is betting big on the event generating significant revenue.
Rama justifies the expenditure by claiming that an influx of tourists during the concert period will bring in €100 million for the country.