The Adidas Marketing Machine: Where Style Meets Discounts The latest move by Adidas to offer 25% off select styles using promo code FRESH is just another cog in the company's well oiled marketing machine.
At first glance, it appears as though the sportswear giant is simply trying to capitalize on its existing popularity with the fashion conscious crowd. However, a closer look reveals a more complex strategy at play.
Adidas' ability to seamlessly integrate its products into mainstream culture is a testament to the company's savvy marketing efforts.